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Tuesday, 21 November 2017

Fabelle Launches ‘Societe De Chocolat masterclass series’ with Billie McKay, Masterchef Australia Winner 2015




Fabelle, a one of a kind, home grown luxury chocolate brand is revolutionizing the understanding of luxury chocolates by championing participative and immersive experiences in the country. Fabelle master chocolatiers specially create these participative luxury experiences in the chocolate boutiques based in ITC’s super premium luxury hotels at the live chocolate studios in which consumers can interact with chocolatiers, observe live chocolate making and create chocolates creations as per their tastes and preferences. Taking these uniquely crafted experiences further, Fabelle’s Societe De Chocolat is being launched which is a dedicated series of masterclass which aspires to foster love for chocolates and introduce the nuances of making and appreciating luxury chocolates to the Indian consumer.
Since its launch, Fabelle has witnessed a surge in consumer enthusiasm to understand the different aspects of chocolates. While interacting with consumers at the chocolate boutiques, Fabelle Master Chocolatiers have gained insights that the consumers were extremely intrigued by various origins of cocoa, different cocoa flavour notes, techniques involved in chocolate making like tempering and conching and were keen to understand how exquisite chocolate creations and desserts are crafted et al. They also recognised the sense of gratification that consumers felt when they were involved in the process of the chocolate making and participated in this journey. 

Banking upon this consumer enthusiasm & inquisitiveness, Fabelle’s Societe De Chocolat masterclass series has been introduced at all chocolate boutiques. Societe De Chocolat is an exclusive chocolate making program which is designed to create better understanding of chocolates to consumers and provide rich insights into the art of chocolate making. From understanding the origins of cocoa to melting and tempering the chocolate, making chocolate to plating and serving the creations the program aims to address all the intricate facets of chocolate making. Fabelle’s Societe De Chocolat has been in session for last six months and these classes have already been well received by the consumers including even children.
Fabelle now plans to conduct special masterclasses with well know international experts for the emerging chocolate connoisseurs in the country. In a first such initiative, Fabelle collaborated with Billie McKay, winner of Masterchef Australia 2015, as their first global mentor for Societe De Chocolat masterclasses.  She along with Fabelle master chocolatiers hosted a series of 4 masterclasses and brought to life some of Australia’s most iconic desserts using Fabelle chocolates like the quintessential Ice-Cream Sandwich with Master Chocolatier Ruby, in ITC Gardenia; The Lamington with Master Chocolatier Bhumika, in ITC Maratha; The inimitable Pavlova with Master Chocolatier Sreyoshi, in ITC Maurya and The Chocolate Ripple Cake with Master Chocolatier Deepthi, in ITC Chola.
The event also saw Fabelle Master Chocolatiers introducing the audience to various types of cocoas used in the recreations of desserts, demonstrated key steps in processing the chocolates and various techniques involved in making the exquisite desserts. Billie also shared some tips and tricks and explained how different chocolates could be used to make simple in home chocolate creations which was well appreciated by guests. This was followed by an interactive session between the audience and the celebrity chef, where Billie interacted with the guests and responded to their queries. With this initiative, Fabelle continues to establish itself as the true pioneer of luxury chocolates in India by further strengthening one of the brands core propositions, that of providing active and participative luxury. 


Speaking at the event, Mr. Dipak Haksar, Chief Executive, ITC Hotels & Welcome Hotels said, “The introduction of Fabelle’s Societe De Chocolat masterclass series further underscores ITC Hotels’ endeavours in providing immersive experiences that are unique and can be cherished by those who indulge in it. This collaborative effort with Masterchef Australia Winner 2015, Billie McKay is part of our objective to transform the art of chocolate making into a multi sensorial affair.” 

According to Billie McKay, Celebrity Chef & Winner of Master Chef Australia, 2015 – “Creating distinctive experiences is in itself an innovation and a step towards being unique and Fabelle as a brand champions that. I have always thought that a memorable experience comes with the urge to create something for yourself, by yourself. With Fabelle, one really gets the opportunity to discover their passion for chocolates and that is why my association the brand is so very special. Luxury has always been an end product and seldom do we get an opportunity to experience the creation. This has now been transformed by Fabelle into an active and participatory experience.” 

According to Manish Bhasin, Executive Chef at ITC Maurya – “Chocolate has always been a passion of mine. The different textures and parings that come together to create a symphony of flavours is a unique experience, one that Fabelle proudly advocates. At Fabelle we are all about creating an immersive experience for our consumers. With Fabelle Societe De Chocolat masterclasses, the brand once again presents its consumers an opportunity to interact and learn the technique of fine chocolate making and appreciation. Fabelle Societe De Chocolat is a two way, interactive master-class, allowing the consumer to innovate and communicate ideas leading to an unparalleled experience”.
Fabelle Societe De Chocolat classes are conducted by their highly skilled Master Chocolatiers, in the setting of their luxury boutiques in select ITC hotels across the country and the classes have already been well received by consumers across markets. Extending the Societe De Chocolat initiative, Fabelle has now opened its doors to different sets of chocolate lovers like children, mothers and kids, corporates etc in which the learning content is tailormade as per requirements.


About ITC Foods

ITC is today the 3rd largest foods player in the country and one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its world-class brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, , B Natural, Kitchens of India Mint-o, Candyman and GumOn. The Business has also launched Fabelle luxury chocolates and Sunbean gourmet coffee. The Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery, Juices and Beverages and more recently, Dairy.
ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing and packaging strengths, and an unmatched distribution network.
ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfil its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.
About ITC Hotels

With the enduring Namaste as the symbol of its brand experience, ITC Hotels is one of India’s largest luxury hotel chains, operating under four distinct brands that offer comprehensive hospitality solutions through more than 100 hotels in over 70 destinations in the country.

Integrating India’s fine tradition of hospitality with globally benchmarked services, each ITC Hotel in the collection of hotels is an archetype of the culture and ethos of each destination. With ‘Responsible Luxury’ as its guiding premise, ITC’s hotels combine grandeur with intimacy to operate according to the highest principles of environmental stewardship. Each ITC luxury hotel is certified with a *LEED® Platinum rating for its endeavours towards green building, using processes that are environmentally responsible and resource-efficient. The brand features opulent accommodations, state-of-the-art business facilities, renowned signature cuisine and award-winning wellness experiences.

Thursday, 2 November 2017

Subway Is Giving Sandwiches At 50% Off This Friday - World Sandwich Day

To celebrate World Sandwich Day, Subway is having a "Buy one get 2 i.e. you pay half but enjoy double "offer on all its products all day long.

Subway India is celebrating World’s Sandwich Day on 3rd November and therefore it is offering Buy 2 Pay Half Offer. Double your dose with any 2 items and get flat 50% off. This offer is only valid on 3rd November 2017 at all Subway Outlets across India. This offer is applicable on the sandwich, salads, wraps, drinks, and add-ons.

How To Get Buy 2 Pay Half Offer At Subway:

Visit any of your nearest Subway Outlet on 3rd November 2017.
Make your order for 2 products of the same worth or lesser.
Choose your food item from the categories i.e Salad, Sandwich, Wrap, Drinks or beverages, and Add-ons.
Now, pay only half on your order worth.
No coupon code required to get this offer, only you have to order alike products.
This offer is only valid on this Friday on the occasion of World Sandwich Day.

ZOMATO LAUNCHES FOOD HYGIENE RATING, Coming soon to India

One of the worries that we sometimes have with ordering food online from restaurants they've never heard of is whether the food is coming from some dingy hole in the wall with no concept of hygiene. It turns out that this is a common problem - Zomato revealed in a recent blog post that a survey of its users showed that 86 percent would prefer to dine at and order from restaurants that have transparent food hygiene standards. And 93 percent said that given a choice, they would prefer a place that is clean and hygienic, over a place which serves great tasting food.

It's not just Zomato saying this either - Foodpanda got the same feedback from 65 percent of its users as well, and as a result introduced the Food Doctor Program in 2016, through which it would rate the hygiene and quality standards of the restaurants on the platform, through irregular audits and cold calls.

Now, Zomato is following suit, and it's launched a new feature called Food Hygiene Ratings for restaurants on the platform. To begin with, this feature is being launched in the UAE and Australia, and the company sees the coming months as a learning phase, within which it should be able to provide ratings for 1,000 restaurants in UAE, and 3,000 in Australia. It's also started thinking along these lines in India, though there's no timeline right now for when the feature would be enabled here.

hygeine rating example Zomato

Interestingly though, Zomato itself won't be carrying out these hygiene audits. "We do not believe that we are experts in food hygiene, therefore, we will work with accredited third party auditors," writes Zomato CEO and founder Deepinder Goyal. "[These auditors] are experts in their field and will conduct surprise physical food hygiene audits at participating restaurants."

The food hygiene checklist will include whether the vegetarian and non-vegetarian foods are properly separated, the cleanliness level of the restaurants, and the food prep environment. Screens have to be in place to keep out insects, floors have to be free from accumulation of "food waste, dirt, grease, and other visible obnoxious matters," while the store rooms have to be cleaned at least every two weeks, and the walls must be clean too, and there's a lot more to it.

The ratings will be on a scale of 1 to 5 (higher being better), and the hygiene rating for a restaurant on Zomato will be shown under its name, above the Order Now and Book Table buttons on the app. Tapping it will show a detailed breakdown of different elements, such as the premises, personal hygiene of the staff, pest control, and food handling.

"As the Food Hygiene Ratings initiative gains traction over the next few months, you will see more and more restaurants with these rating on the Zomato platform," writes Goyal. "And if your favourite restaurant doesn’t have a food hygiene rating on Zomato in a few months, it should give you something to think about."