There was an error in this gadget

Monday, 30 January 2017

"Tele Connect to Nashville" - KFC's new promotional campaign with a Fun Activity




KFC India has introduced 'Tele-connect to Nashville' - an on-ground experience that gives consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds.

Chicken lovers queued up at Mumbai's Growel's 101 Mall to test the power of their concentration. Here’s how it worked: All consumers had to do was wear Neurosky, a mind-reading headset that monitored their brain activity and analyzed their concentration on a scale of 1-100. Consumers were able to pop open the ‘Nashville Treasure Box’ if their concentration level hit 100.


Legend of Nashville has it that if you challenge your mind and focus your thoughts hard enough, you are sure to be rewarded. True to the legend, KFC had a bunch of surprises in store for consumers. From flight tickets to Nashville, Tennessee, USA; to a year's free supply of 'finger lickin' good' chicken; KFC gift cards or a chance to taste the latest global food trend – Nashville Chicken.

Lluis Ruiz Ribot, chief marketing officer, KFC India said, "We have all heard that our minds can move mountains. Through this fun activation, we wanted to tell consumers that it could help them a trip to Nashville, USA too. In this day and age where our attention spans are lower than a goldfish’s, we thought it would be an interesting way to reach to consumers and get them to challenge their minds."


Dooj Ramchandani, co-founder and chief creative officer, Blink Digital said "A new wave of tech such as facial recognition, brainwave readers and biometric sensing can now discern deeper truths about the hidden self. With ‘Tele-connect to Nashville’, we were able to shape an experience that helped our consumers connect with facets of their personality that not only brought them closer to the brand but also to themselves."

KFC has introduced “Tele-connect to Nashville” in Mumbai to start with, and plans to roll it out in other cities as well.

About KFC

KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain with more than 19,000 KFC outlets in 130 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.). In India, KFC offers this international experience in over 301 restaurants across 81 cities. Some of the KFC favourites in India include Hot & Crispy chicken, Chicken Zinger, Veg Zinger, Rice Bowlz and the Krushers range of beverages, amongst others.

International BBQ Festival - The Leela Ambience Convention Hotel, Delhi





The word barbecue when used as a noun can refer to the cooking method, the meat cooked in this way, the cooking apparatus (the "barbecue grill" or simply "barbecue"), or to an event where this style of food is featured. Used as an adjective, "barbecued" refers to foods cooked by this method. The term is also used as a verb for the act of cooking food in this manner. Barbecuing is usually done out-of-doors by smoking the meat over wood or charcoal. Restaurant barbecue may be cooked in large brick or metal ovens designed for that purpose. There are numerous regional variations of barbecuing and it is practiced in many areas of the world. (Source: Wikipedia)

 


One of the most sought after cooking methods worldwide, BBQ has been in existence since primeval times. After the fire was discovered by our ancestors, meat and other products were started to be cooked on fire as it changed the character of the food wholly. Since then, the basics have remained same but the add ons kept on coming in and kept on modifying the technique based on the region and preferences. The Leela Ambience Convention Hotel has come up with a unique food festival which showcases the BBQ styles from different regions of the world viz. American, Oriental, European and Indian of course.

 
 

Chef Rohit Tokhi and his talented team of chefs have done wonders by curating such a great menu. The setup has been done at the Al Fresco setting at Frangipani (Patio) onlooking the open skies situated on the 3rd floor terrace. The furniture is as rustic as can be, inspired by the German Oktoberbest and is the perfect seating option for this festival. 

 
Chef Tokhi and Ms.Devashree Mahajan (PR and Marcomm) for the Hotel played fantastic hosts to us. Chef was more than enthusiastic to showcase the creations they have curated and prepared coming off the fire directly onto our plates. Pork Belly (Bacon and asparagus skewers), Pork Ribs, Sausages, Grilled Lamb Chops,Chicken Skewers Teriyaki were just amazing from the European section. The Oriental section was as interesting as the other counterparts. The roasted duck and the crispy the chicken with skin was just fabulous. Indian BBQ has much to offer too, the Pomfret, Jhinga Nisha, Quail and chicken and so on. I just loved the grilled pomfret, it was marinated very well in a nice masala paste which tasted just great. 


The Pulled Pork burgers, Corn Burgers, Cheesy Nachos, Lamb Burgers served with French Fries and Cole Slaw from the American Food Truck were to die for. And did i forget to mention the myriad of Salads, Cheeses, Breads and Desserts on Buffet. OMG all this and much more at a Rock bottom Price which ranges from 999/- to 1299/- (Lunch and Dinner) A.I..... Isn’t it unbelievable!!! 

 
Get ready and reserve your seats to savour the best cuisines from all over the world.
You just can’t miss this at all ... Else you’ll regret later...


Venue: The Leela Ambience Convention Hotel, Delhi
Time: Lunch: 12 noon-3 p.m. (only on weekends)/Dinner: 7 p.m.-11 p.m.
Till : 11th February
Price: Lunch Rs 999/- or Rs 1,299/- (with unlimited beer)
Dinner: Rs 1,299/- or Rs 1,599/- (with unlimited beer)

Sunday, 29 January 2017

The Great Indian Kabab Festival - Copper Chimney






Embracing the true flavours of North India, Copper Chimney is hosting 'The Great Indian Kabab Festival’ with a variety of kababs specially prepared in Indian spices, herbs, and garnishes, this festival is truly a grand ‘desi’ treat.

Winters are the ideal time to dig in the unforgettable experience of food. Enjoy the delicious rustic and smoky flavours of kababs, only at Copper Chimney. The 'The great Indian Kabab Festival' will give you an authentic  taste of Kababs throughout the month. Choose from vegetarians & Non-vegerterian Kababs like 'Kashmiri Paneer, 'Sialkoti Aloo', 'Dilli ki lal tikki', 'Masala Tandoori Wings', 'Nimbo Mirch Macchi’, and 'Baluchi Chicken' et al. 


Staring from: 29th January to 25th February 

Where: Copper Chimney (Mumbai, Pune, Bangalore, Chennai)

Cost:  for Two Rs. 1400 (excluding taxes)
Timing: 
11:00 am-3:00 pm and 4:00 pm to 12:00

Reservations call: (Worli 022-24925353/24940505), Lower Parel - (022) 65566893 / 66568566, Kalaghoda - 022 22022444 / 555, Goregaon - (022) 67105966, Thane - (022) 61701558 / 61701560,


Friday, 27 January 2017

Budget Expectation 2017 by the BEER INDUSTRY

“Reducing custom duty on imported liquor in India and including alcohol beverage in proposed GST can boost India’s beer industry”- Mr. Anuj Kushwah, Managing Director and founder of Kaama Impex Pvt. Ltd (Witlinger Beer)

“Beer drinking habits are changing in the country on a very fast pace. People are looking for good quality beers with varied taste. Imported beers offer solution to this new need. This segment has great potential to grow. Since domestic beers do not offer similar quality and taste, government should look into slashing custom duty on beer. Once imported beer brands see bigger market in India their next step will be to brew domestically, thus creating huge employment opportunity. However liquor is kept out of the GST and it is a big hurdle in smooth distribution. Therefore, the beer industry can look forward to ‘Budget 2017’ for two main elements: reducing custom duty on imported liquor in India and including alcohol beverage in proposed GST. This will give a shot in arm to the overall business as well as create more avenues for consumers to enjoy their favorite drink.”

KASHMIR FOOD FESTIVAL - CUISINE OF THE HEAVEN AT CARAWAY, THE GRAND







Kashmiri food that we have today in the restaurants has evolved over the years. Highly influenced by the traditional food of the Kashmiri pundits, it has now taken some of the features of the cooking style adopted in Central Asia, Persia and Afghanistan. Kashmiri food makes an extensive use of turmeric and yoghurt. Superb preparation and fabulous aromatic flavor of the Kashmiri food is so alluring that even those who are not feeling hungry end up yearning for more. Kashmir’s cuisine is unique not just in terms of spices – in particular fennel, asafoetida, cardamom, and Kashmiri red chillies – and the resultant blend of flavours, but also in terms of the constituent elements that form the core of a dish.  Most of these vegetables and grains are local to the Valley and surrounding areas.
 
CARAWAY, The Grand , New Delhi has been consistently carrying out such specialty food festivals and giving the best to their loyalists. Ongoing Kashmiri Food festival has been curated by the best in trade I  must admit, Mr. Sunil Tickoo ( SAAL, Flavours of Kashmir) in association wih the talented chefs at the hotel. 

 
Mr. Tickoo, being a Kashmiri Pandit himself has a strong influence of his community, who are predominantly meat eaters which explains the reason why the cuisine of Kashmir has more of non vegetarian dishes. Kashmiri thali is preferred mainly for its non vegetarian dishes. However, there are some real mouthwatering vegetarian dishes too, which are relished by all.

It is the act not just of consuming the food, but also of sharing in the traditions, flavours, and memories that go into the making of this delectable cuisine.
 
Whatever, we savoured on our visit to this festival will always remain in our mind as it was one of the best meals which can be created and relished. Starting with Kehwa and moving onto the palate cleanser or the Amuse Bouche “Var’ which is a mild dish cooked with rice and other ingredients, subtle flavors.

 
 I was excited to try the starters and the wait for worth it. Tabak Maaz (kabrgaah)( Ribs of lamb), Nadru Shami (Lotus stem) as well as the Bedhyan Chicken Tikka was so good, I am still drooling.

The main course was a great spread including both veg as well as non veg dishes. Starting with Haak  (green leafy vegetable), Dum Aloo, Chok Vangan (Aubergines) to Rogan Josh (Lamb Shanks), Rista (meat balls) and the Mutton Pulao were just amazing. Each and every flavor was clear and transparent on the tongue. One could very well taste the whole spices and the saffron and the turmeric in most dishes. Steaming cups of Kehwa, or spicy Kashmiri tea, flavoured with cardamom, cinnamon, and chock-full of almonds, warmed us and helped us wash down the meat and other dishes very well.



Our unforgettable meal ended on a sweet note with “ Shufta” which is a classic Kashmiri dessert with ingredients like bits of cottage cheese, coconut and dried fruits smothered in rich and sweet buttery sauce delicately spiced with  cinnamon and other spices. Also the “Phirni” was served cold and tasted heavenly.






Caraway - The Grand New Delhi Menu, Reviews, Photos, Location and Info - Zomato Festival is on till 30th January 2017

Where: Caraway, The Grand, Vasant Kunj, New Delhi

Set Menu starting @INR 1495++ per person

A La Carte Meal with meal for two starting @2595++


TIME:       19:00 to 00:00 hours