Launches its first flagship store in Delhi and first Grill Academy in India
Weber India,
a 100% subsidiary of Weber Stephen Products
LLC, expands its footprint with the opening of its flagship store on MG
Road, New Delhi and exclusive experiential zone
‘Grill Academy’ in the same premise. The premier
grilling products manufacturer major has introduced its extensive range
of Grilling products for B2B and B2C customers, including the signature
charcoal grills and gas grills along with grilling
accessories.
Going forward with its essence, “Don’t
just grill, let’s Weber”- Weber is here to add a new dimension to the
culinary experience. At the launch event, two star chefs demonstrated
scrumptious fusion of local gourmet with a twist
of American grilling culture, and showcased Weber’s unique method of
cooking - “covered grilling” to the eminent guests. The versatile and
unique characteristics makes the weber experience and provides delicious
results – of cooking on a Weber second to none.
On this occasion, Mr. Manish Khandelwal, Managing Director, Weber-Stephen Barbecue Products India Private Limited said,
“Weber is loved world over for its closed-lid grilling products and
experience. Expansion
to North India is a logical step as it has favourable climatic
conditions and preference for grilled food. Also, with changing
preferences of millennials who equate personal time and freedom with
luxury, we are sure that our customers will love us and will
only do Weber!”
Weber’s vision is to change the way of
grilling with the ultimate barbecue experience – done the Weber way. It
brings together communities and allows users to spend quality time with
friends and family. With the invention of the
covered-lid grill, Weber has made possible a healthy way of cooking
that creates mouth- watering food that can inspire and be enjoyed and
shared by everyone.
He further added, “As
Weber is becoming synonymous with Grilling, we have also launched our
Grill Academy in India where people can learn authentic ways of grilling
to prepare delicious food under the guidance
of the Weber Chef. Grill Academy is one of its kind initiative which
is appreciated globally by food lovers and we welcome customers to
experience the world of Weber.”
The soul of Weber lays in its unparalleled
quality, grilling performance, ease of use, generous warranty and
customer-centric service that millions of happy customers enjoy around
the world. Weber reaches out to top 10 cities including
Metro and mini metros through stores and authorized retail dealer
partners in Delhi NCR, Chandigarh, Ludhiana, Mumbai, Pune, Ahmedabad,
Bangalore, Hyderabad, Chennai and Kochi. Weber products are also
available through online stores to ensure its availability
to grill lovers across the country.
Weber – A pioneer to BBQ Version 2.0
Different from other grills, Weber is
bringing a brand new concept of “closed-lid grilling” to India. With a
Weber barbecue, you can grill, bake and roast and smoke, whether it is
paneer tikkas or thin-crust pizzas or desserts,
all could be easily managed on Weber. By cooking seemingly impossible
dishes, Weber fires up infinite cooking possibilities.
Born from a buoy in 1952, Weber initiated
its story by developing “covered grilling”, which changed our earlier
concept of Barbecue and sparked a backyard revolution in American
history. After a thriving growth of six decades,
Weber has become a world-leading manufacturer of high-end grills.
Dedicated to develop innovative Barbecue experience, Weber has been
providing unique cooking methods to every consumer with its creations.
Weber’s Charcoal and Gas grills are two
categories available in India, including fashionable Q-series, charcoal
series, gas grill series, which are designed to satisfy various demands
for Barbecue in park, lawn, small balcony or
even for camping purposes. In addition, Weber also provides different
functional accessories from basic to professional level, which add more
fun to our “covered grilling” experience.
Weber-Stephen Products LLC, headquartered
in Palatine, Ill., is the world’s premier manufacturer of charcoal, gas
and electric grills, grilling accessories and award-winning cookbooks
and mobile applications. In 1952, founder George
Stephen sparked a backyard revolution with his invention of the Weber®
kettle. More than 60 years later, the privately held company’s products
are sold worldwide at select national home centers, specialty hardware
stores, patio stores and other retail outlets.
Weber’s social communities include www.facebook.com/weberbbq,
www.instagram.com/webergrills,
www.twitter.com/webergrills,
www.pinterest.com/webergrills and
www.youtube.com/user/