CONFIDENTIAL..NOW REVEALED
KFC launches first-ever no crust,
all-chicken KFC Chizza
This never before innovation has hit
KFC stores across India on December 18, 2015
The New Year is round
the corner and so is loads of excitement for KFC lovers with the launch of the
all-new KFC Chizza. The most extraordinary thing ever to happen to KFC’s signature
hot and crispy chicken fillet is the all NEW
CHIZZA with crispy toppings, yummy molten cheese, signature pizza sauce but
NO CRUST! Only 100% REAL CHICKEN as the base. Flavored with condiments like oregano
and chilli flakes, the Chizza is a chicken lover’s dream come true.
Commenting on the launch
of the product, Rahul Shinde, General
Manager, KFC India said: “At KFC, it
has been our constant endeavour to offer customers something new, exciting and
craveable; the Chizza is all that and much more. We are definitely excited to
launch this product in the Indian market and cannot wait to see the excitement
of our customers. The idea was to come up with something innovative, while
sticking to our core of fried chicken. And Chizza offers chicken lovers the
taste of our signature Hot and Crispy chicken in the most innovative format
ever. We truly hope that our customers love this brand new innovation from
KFC.”
The product was launched
with much fanfare by KFC Chief
Food Innovation Officer, Praneet Singh at a launch party held at a KFC store in Connaught
Place in New Delhi on December 18. The theme of the party was #WhyNot, the very
origin of the thought that led to the genesis of the Chizza (a pizza without
any base, #WhyNot?).
India’s
first-ever vocal orchestra Voctronica (a band without any musical
instruments…#WhyNot) also pumped up the tempo at the event and performed a
unique Chizza anthem based on the #WhyNot theme.
In the run-up to
the launch of the Chizza, KFC executed an interesting digital campaign. In this
day and age, when more and more brands are logging on to the digital bandwagon
and pushing out as much product information as possible, KFC decided to do
something extraordinary. It created an exclusive ‘CONFIDENTIAL’ website, without any reference to the product itself.
 |
| Chief Food Innovation Office, Mr. Praneet Singh with Moi (Pic Ctsy ; Ambika Sukumar) |
The concept of
the website was as unique as the product itself. Users had to queue up to
access the site and only one user could access the site at any given point of
time. Winners stood a chance to win passes to the KFC launch party (where the
product was finally unveiled) and other goodies.
Within a period
of 4 days (which included the weekend), the promotional campaign for the site
saw over 9 million impressions; over 40,000 registrations and the
cumulative time spent by users waiting on the site was 303 days.
Starting December 18, Chizza will be
available across KFC stores in India, priced
at just Rs 169! So grab the Chizza at
your nearest KFC store. Relish the irresistible 100% chicken experience like
never before! Available only for a limited period.
Coverage By : Vickrham (vicky)
Email : vickrham.m@gmail.com