Bollywood Actress & Celebrity Master Mom Sonali Bendre reveals the
secret ingredient which helps her tide over her kitchen struggles at the Masterclass
by FunFoods
Dr. Oetker, a leading purveyor of western
cuisine in India, today launched its first ever advertising campaign for their
brand FunFoods and announced Bollywood actress & Celebrity Master Mom, Sonali
Bendre as the brand ambassador. With the launch of its ‘Food Mein
Daalo Magic’ campaign, FunFoods
reinforces its commitment to offer consumers the best products in the western
sauces and spreads category.
To celebrate yet another milestone in its India success story, FunFoods
organized a Masterclass at Hoppipola, along with Sonali where the western food
magic was brought alive with delectable FunFoods sauces and spreads. Guests
from Mumbai experienced the charm of Western gastronomy as Sonali and Oliver
Mirza, Managing Director & CEO Dr. Oetker India, transformed ordinary food
into scrumptious dishes with a western twist. The Masterclass took food
enthusiasts on an experiential journey to discover FunFoods Mayonnaise as the
secret ingredient to add magic in various dishes both western and Indian.
Mr.
Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said, “At Dr.
Oetker, it is our constant endeavour to introduce western flavours and cuisines
to consumers across the country. We are thrilled to announce Sonali Bendre as
brand ambassador for FunFoods and launch the first ever ad campaign ‘Food Mein
Daalo Magic’. Sonali is a perfect fit for the brand as she epitomizes our brand
ethos and we believe that the consumers will relate with her as she is a new
age mother and also a career oriented woman. She understands the lack of quick
appetizing food choices in daily life and knows that these are common across
households in India. We are overwhelmed with the response received for the
FunFoods Masterclass today and are delighted to introduce food enthusiasts to a
new way of cooking through lip-smacking and innovative recipes with FunFoods
products.”
Speaking
at the FunFoods Masterclass, Sonali Bendre said, “I feel elated to be part of the Dr. Oetker
family as I am a regular user of FunFoods Mayonnaise and their other sauces
& spreads. My fridge is always stocked up with FunFoods products as it
helps me create yummy and delicious food quickly at the convenience of my home.
While I have always been passionate about cooking, I discovered a new passion
to experiment with food on the set while shooting for the ad films. I look
forward to work on more such campaigns with FunFoods for their other sauces
& spreads in the future.”
Talking
about the Masterclass Sonali added, “Today’s Masterclass was truly the most creative way
to engage with the audience and induct them into the FunFoods world of sauces
and spreads. I will try these recipes for my family very soon.”
The Masterclass began with Sonali
discussing her kitchen woes with Oliver where she struggles each day to keep
her son motivated to eat at home. Oliver then showed Sonali how to give her
regular dishes a makeover using FunFoods sauces & spreads, thereby making
the boring dishes more appealing for her family. The highpoint of the evening
was Sonali’s transformation from a ‘mom’ to a ‘master-mom’ as she cooked,
‘Rotiliano’ and ‘Sandwicheto’, using FunFoods Veg and Tandoori Mayonnaise. Sonali then opened the floor to the audience,
allowing them to experiment and create their own version of delicious western
dishes – thereby bringing to life FunFoods’ proposition of ‘Food Mein Daalo Magic’.
The TV commercial will be
released across India on 18th December 2015, featuring Sonali’s
journey from being a ‘mom’ to a ‘master-mom’!
About Oetker
Group and Dr. Oetker Food Division:
Oetker Group is a German conglomerate with six different business
divisions namely food, beer and non-alcoholic beverages, sparkling wine, wine
and spirits, shipping, banking and other interests. With about 25,000
employees, it is one of Germany’s largest family owned diversified industrial
groups with a turnover of Euro 11 Bn. (approx.). The Oetker Group globally
consists of more than 400 companies and has substantial interests in the food
sector since 1891. Dr. Oetker is the market leader in Frozen Pizza, Home
Baking and Muesli categories in Europe and is present in more than 50 countries
across the world. The company enjoys an excellent reputation worldwide and has
always been characterized by the highest standards of quality, taste and
guaranteed (baking) outcome. The F&B division accounts for more than 50% of
the revenues, with the annual turnover of the Food Division of Euro 2.6 billion
as of 2014.
About Dr.
Oetker India:
Dr. Oetker India, established in 2007, is a leading manufacturer of
branded packaged food products with a focus on western food products. The
company acquired Delhi based FunFoods Pvt. Ltd in December 2008 which has been
present in the country since 1983. FunFoods is the market leader in Mayonnaise,
Italian sauces, sandwich spreads, salad dressings and peanut butter apart from
being present in other exciting categories. With three existing plants and a
mega state-of-the-art manufacturing facility slated to be inaugurated in
Rajasthan next year, Dr. Oekter enjoys a Pan India sales network. It currently
has 57 products on the retail shelves. In 2015, Dr. Oetker embraced an umbrella
branding strategy with Dr. Oetker being the endorser of FunFoods.
Their products are in very high demand for some of the biggest names in
the food service industry like Pizza Hut, KFC, Subway, Domino’s Pizza, Dunkin
Donuts, Chilies, Costa Coffee, Krispy Crème, and prominent hotels all over the
country.
Compiled By : Vickrham (vicky)
Email Id : vickrham.m@gmail.com