Burger King launches a limited edition The Bigg Boss Whopper as a part of the 1st anniversary celebrations
~ Neha Dhupia adds oomph to the juicy, saucy, fiery and crunchy
The BIGG BOSS WHOPPER ~
BURGER
KING® in association with leading Hindi General Entertainment Channel,
COLORS, launches a limited edition Whopper (R) to commemorate the
successful completion
of its first year of operations in India. The BIGG BOSS WHOPPER, named
after the hugely popular BIGG BOSS DOUBLE TROUBLE, promises to double up
the experience for all Whopper (R) lovers. The limited edition BIGG
BOSS WHOPPER was recently unveiled in Mumbai.
Speaking on the anniversary,
Mr Rajeev Varman CEO BURGER KING India commented
“We are absolutely overwhelmed by the response we’ve received in
India. We are delighted
to see the growth our brand has achieved in just one year of operations
here and look forward to continued success here. India is a strategic
market for us and is well poised to be one of our largest markets
globally”
On the launch of The Whopper ®, he added “We have sold more than 2 million
Whoppers (R) in India and The BIGG BOSS WHOPPER ®
is
a perfect treat for all the Whopper lovers out there. With Its juicy,
saucy, fiery and crunchy favour, The BIGG BOSS WHOPPER doubles up in
taste, size and experience”
On the association with COLORS, Mr Varman added
“We wanted to add some more excitement to the Whopper and BIGG BOSS NAU
was the perfect choice. Just like the show, The BIGG BOSS WHOPPER is
BIG
and DOUBLES up in taste and experience with its juicy, saucy, fiery and
crunchy flavour. We are confident that the association will bring us
closer to our consumers and build-in a stronger brand recall”
The
BIGG BOSS WHOPPER will be available in three variants – Veg, Chicken
and Mutton at all the BURGER KING outlets in India till January 2016.
Commenting on the association,
Raj Nayak, CEO – COLORS said,
“Food
and entertainment are two elements which always go hand-in-hand. Bigg
Boss has always presented parivarik entertainment avenues to viewers,
much like how Burger King is about creating a family experience
with its delectable menu options. As Double Troubles brews in the Bigg
Boss house this year, the fieriness of the contestants and their journey
has been perfectly captured in the limited edition BIGG BOSS Whopper.
Having said that, we would like to congratulate
Burger King on completing the one-year milestone in India, and look
forward to building a strong relationship with the brand.”
BURGER KING® opened its first outlet in India on 9th November 2014 at Select City-walk mall in Delhi; now operates 32 restaurants across Mumbai,
Delhi NCR, Pune, Bengaluru, Chandigarh, Punjab and Hyderabad and is all set to launch its first outlet in Chennai this month.
Prior
to the launch in India, BURGER KING conducted an extensive research
across cities to understand the taste preferences of consumers in India.
The product
development process was started from scratch, with the entire menu
developed in India to suit the Indian taste palates. The India menu was
tested through consumer research with 3000 consumers prior to the
launch. Apart from the flagship Whopper (R), which
is available for Indian consumers in Veg, Chicken and Mutton variants,
the brand also has on offer a very unique and tasty Chicken Tandoor
Grill burger which is one of the bestselling product and a favourite
across markets. In its endeavour to offer innovative
and great tasting products to customers, the brand has recently
introduced Hi-Fries in three variants – cheesy, Italian and Chicken and
Chicken Keema Crunch burger.
BURGER
KING® has also introduced a very easy upgrade to combo pricing that
helps customers enhance their dining experience. You can upgrade any
burger to
a combo including fries and a fountain drink at just INR 50 across the
menu.
The
unique appeal for Burger King lies in the quality where the brand is
conscious of its standards and uses 100 percent protein like chicken and
mutton
to form the patties and uses pulp of real fruit in its shakes. The
quality is reflected clearly in the superior taste and helps the brand
live up to its promise of 'Taste is King’.
In
a constant endeavour to improve guest experience, BURGER KING has
recently launched its delivery services in India. Capitalizing on online
apps which
are finding a huge appetite among urban customer, BURGER KING® has
developed a single user-friendly tech enabled platform, to provide
current and potential customers faster access to the much loved burgers
at the click of a button. This speed of delivery has
been centred around ensuring no compromise on product quality and is
focused on enhancing overall customer experience.
About the BURGER KING Brand
Founded
in 1954, the BURGER KING® brand is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER®, the
BURGER KING®
system operates more than 14,000 locations in approximately 100
countries and U.S. territories. Almost 100 percent of BURGER KING®
restaurants are owned and operated by independent franchisees, many of
them family-owned operations that have been in business
for decades. The BURGER KING® brand is owned by Restaurant Brands
International Inc. (TSX,NYSE:QSR), one of the world's largest quick
service restaurant companies with more than $23 billion in system sales
and over 19,000 restaurants. To learn more about the BURGER
KING® brand, please visit the BURGER KING® brand website at
www.bk.com or follow us on Facebook and
Twitter.
About ‘COLORS’
‘COLORS’
is Viacom18’s flagship brand in the entertainment space in India. A
combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st
July, 2008, offers an entire spectrum of emotions to its viewers. From
Fiction Shows to Format Shows to Reality Shows to Blockbuster Movies –
the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to
promoting ‘Cohesive Viewing’, through programmes
like Ishq Ka Rang Safed, Thapki…Pyaar Ki, Sasural Simar Ka, Balika
Vadhu – Kacchi Umar Ka Pakke Rishtey, Udann, Chakravartin Ashoka Samrat,
Swaragini, Meri Aashiqui Tum Se Hi, Naagin, Bigg Boss, Comedy Nights
Bachao, Comedy Nights With Kapil, The Anupam Kher
Show – Kucch Bhi Ho Sakta Hai, Khatron Ke Khiladi, India’s Got Talent,
Jhalak Dikhhla Jaa, Mission Sapne and 24 amongst others.