MYNTRA AND DISNEY UNVEIL CONTEMPORARY INDIAN
WEAR
COLLECTION
INSPIRED BY MICKEY MOUSE
Anouk,
Myntra's ethnic fashion brand, unveiled a unique collection in collaboration
with Disney India. Myntra and Disney India
unveil contemporary Indian wear collection inspired by Mickey Mouse. Anouk is
Myntra’s ethnic wear brand offering contemporary, beautiful women’s wear across
all occasions. The range offerskurtas, CKDs and bottomwear in designs to
complement the modern Indian women.
The
collection, 'Disney by Anouk' infuses fun and contemporary elements in ethnic
wear and is designed for Indian women who seek a contemporary or traditional
styling. This first-of-its-kind offering from Anouk juxtaposes playful Mickey
with trendy Indian silhouettes.
The collection was unveiled
to style and fashion bloggers who saw the versatility of the collection first
hand. India's leading fashion designer and stylist Aki Narula was invited at
the soiree to address the audience by selecting the best looks created by the
bloggers. Sharing various style tips with the bloggers at the event, he said,
"Indian apparel has seen a great deal of experimentation over the past few
years with contemporary motifs, asymmetrical cuts and free flowing designs
finding their way into Indian wear representing the changing taste of Indian
women. I am very inspired to see the interpretation of the iconic Mickey Mouse
character on Indian wear. It gives me great pleasure to be unveiling the
stylish range of ethnic wear which is sure to appeal to chic Indian woman of
today."
Commenting on the launch of
the collection, Abhishek Verma, Head, Myntra Fashion Brands, said, "We are
excited to introduce a unique collection in Indian ethnic fashion along with
Disney India. We believe this line will add a new dimension of contemporary
chic to traditional ethnic fashion. We will continue to constantly diversify
our offerings and help customers look good in every sphere and every occasion."
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The collection consists of
apparel with a vibrant spirit, complete with bright colours and highlighted
with Mickey elements. It offers fashionistas trendy asymmetric dresses,
colourful jackets, kurtas, jumpsuits, skirts, etc. The collection is priced
between INR 1099 to 4999.
"Mickey Mouse is a
global icon with a fun and optimistic energy that inspires us all, and
translates perfectly into fashion. With this 'Disney by Anouk' collection,
Mickey will be seen in an all new avatar adding his unique charm to Indian
women's everyday wear," said Abhishek Maheshwari, VP and Head, consumer
Products, Disney India.
Myntra
:
Myntra is among the leading
e-commerce platforms in India for fashion and lifestyle products. He brand has
partnered with over 1000 leading fashion and lifestyle brands in the country
such as Nike, Puma, Adidas, Lee, Wrangler, Diesel, CAT, US Polo, FabIndia and
many more to offer a wide range in latest branded fashion wear. It get over 90
million visits every month and services over 12,000 pin codes across the
country.
Disney
:
Disney is the largest
retails character licensor in the world with US$45 billion in character
merchandising retails sales globally in 2013. Consumer products business
included ‘ Toys, Fashion & Home, Food, Health & Beauty, Consumer
Electronics, Stationery, Publishing and Retail Sales and Marketing the consumer
business plays a critical role in providing Indian consumers a chance to bring
a piece of the Disney magic home through a wide range of creative and locally
appealing merchandise.