Global Leader in Indoor Air Purifiers, Blueair,
launches pan-India operations
Swedish giant rolls out comprehensive indoor
air purifier range
Sold in over 50 countries around the world, Blueair delivers home and
business users more clean indoor air for enhanced user health and wellbeing
faster than any competing air purifier. Thanks to its commitment to quality,
energy efficiency and environmental care. A Blueair air purifier works
efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses,
bacteria and other airborne pollutants.
Blueair, the
world’s leading provider of indoor air purifying technologies and appliances, officially
launched its operations throughout India in this month of May, 2015.The foray
sees Blueair launch its full range of highly acclaimed indoor air purifiers
that can enhance health and wellbeing at home and work by removing most known
airborne contaminants hazardous dust particles such as PM2.5, chemicals, smoke
and bad odours. The air purifiers are also known to remove deadly viruses that
include the deadly H1N1, commonly known as swine flu.
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L-R Mr. Vijay Kannan (CEO), Mr. Jonas Holst (Head Intl. Sales), Mr. Erik af Ugglas ( Director) |
Mr. Erik af Ugglas, a senior member of the Blueair
Board of Directors since the company was founded in 1996 said: “Our entry into
India is a very important milestone in Blueair’s global growth strategy. India
is a critical market where we expect to acquire a significant market share as a
result of our superior technology, outstanding design and advanced air cleaning
appliances. Our entry reflects both our strength as the leading global player
in the air purifying category and our confidence in the ability to meet the
opportunities that the highly-evolved Indian market offers.
Mr. af Ugglas added: “Blueair air purifiers have enjoyed huge success in many
countries such as China, Japan and the USA, thanks to innovative, high quality
air purifying technologies designed to improve human health and wellbeing. We
are committed to introduce many more life enhancing, indoor air cleaning
products from the Blueair stable that will cater to the various domestic and
business segments of Indian society in the future.”
Mr. Vijay Kannan, Blueair business head in India
commented on the launch and said, “Blueair’s indoor air purifiers have won
global recognition and awards for their ability to clean the air in a room
every 12 minutes of practically all known contaminants, including allergens,
asthma triggers, viruses, and bacteria. He further averred that the aim behind
Blueair’s launch in India is to provide exceptional indoor air cleaning
performance and enhanced user experience for consumers and business buyers, at
competitive prices. He added that as an internationally favourite
health-technology brand, Blueair symbolises the new India where young,
aspirational consumers favour brands that create a stir by doing good not by
being good.
Whisper quiet and using
little energy, Blueair air purifiers add a global Scandinavian design ethos to
the modern life-enhancement home appliance choices available to Indian consumers.
Since being launched in 1986 in Stockholm, Blueair air purifiers have been
honored with a host of international design and new technology awards,
including iconic Red Dot Awards, handed out by Germany’s Design Zentrum
Nordrhein Westfalen, and Good Design Awards from the Chicago Athenaeum Museum
of Architecture and Design.
In addition to being a
favourite choice of consumers around the world, Blueair air purifiers are also
used by a vast array of international institutions, businesses and government
agencies. Recently US embassies in Beijing, China, and Delhi, India have
purchased thousands of Blueair air purifiers to protect staff in offices and
homes against indoor air pollutants.
In the lead up to its official launch, Blueair has already managed to stir
up excitement around India with the launch two weeks ago of its Clean Air India
Movement (CLAIM) campaign. A core element of the maiden campaign has been a
nationwide study by Blueair under the auspices of the HEAL Foundation that
revealed 35 percent of Indian school-going kids suffer poor lung health as a
result of air pollution.
“The CLAIM campaign reflects the belief of Blueair’s
founder, Mr. Bengt Rittri, that clean air is a basic human right, which is a
core value entrenched in everything Blueair does as a company,” said. Mr.
Kannan. “We believe that in the near future, indoor air cleaners will become as
common as vacuum cleaners are today due to consumer concerns about the air they
are breathing.”
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Mr.Avininder Singh (TWCI) in talks with Mr. Jonas Holst (Head Intl. Sales, Blueair) |
Coverage By :TWCI - The Writers Colective of India
Compiled By : Vickrham (vicky)
E mail : vickrham.m@gmail.com