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Saturday, 30 May 2015

BLACK BURGER - COVERAGE BY HUFFINGTON POST



Black Burger – Coverage by THE HUFFINGTON POST in association with THE TOI.


"You can have it in any colour — so long as it's black," said Henry Ford, founder of the Ford Motor Company, about the Model T. 

The dark snack created waves in Japan last year, where US fast-food giants Burger King and McDonald's fought a long-drawn battle over burgers that featured black buns, black cheese, black sauce and black pepper beef buns. While Burger King launched its Black Kuro Burger darkened with bamboo charcoal, rival McDonald's went a step further and launched its version coloured with squid ink.

South African food chain, Barcelos (set up its 1st outlet in Khan Market, New Delhi) has introduced the black burger as part of its menu. Now, burger chains in India may follow suit as SA-based fast-food chain Barcelos did this month and launched black burgers in the capital.
This is a good change by breaking the monotony from the regular brown burger. The Black Bun with white sesame seeds is awesome, soft melt in the mouth with nice and earthy flavors, the marinated chicken breast inside is succulent with grilled aubergine (eggplant) slices to make it creamier. I loved it thoroughly……The vegetarian counterpart is also available.
We all know about Delhi food culture, and its foodies. Most of them have an experimental palate. They like to experiment with different foods and variations.
Rohit Malhotra, GM operations of Barcelos India in an interview with Economic Times revealed that the restaurant has used yellow, blue and red food colouring to create its own variant. "Someone had to introduce it here and we did it," he says. ““It is very beautiful to look at and during our introductory tasting session, people loved it. Till now, they had only seen it on the net."
While the burger's unique hue and colour has caused much initial excitement, they were not sure if it will generate this sort of reaction.
 
I have seen long queue stretching up at their Khan Market outlet for the much coveted Black Burger. And people, who have tried it with the other offerings on the menu, liked it a lot. And to highlight it, this is one of the most healthy options available I town. As the meats and veggies used in the burgers are just grilled and not fried. Even the peri peri chicken and other stuff sold are grilled. 

One can't help but wonder if this is just another extreme trend that will black out soon. All we can say is, Bun appetit to those who're going to try it.






Compiled By : Vickrham Vicky (TWCI)
Email : vickrham.m@gmail.com

Thursday, 28 May 2015

BLUEAIR - Launches Pan -India Operations (AIR PURIFIER RANGE)

 
Global Leader in Indoor Air Purifiers, Blueair,
launches pan-India operations
Swedish giant rolls out comprehensive indoor
air purifier range


 

Sold in over 50 countries around the world, Blueair delivers home and business users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier. Thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.


Blueair, the world’s leading provider of indoor air purifying technologies and appliances, officially launched its operations throughout India in this month of May, 2015.The foray sees Blueair launch its full range of highly acclaimed indoor air purifiers that can enhance health and wellbeing at home and work by removing most known airborne contaminants hazardous dust particles such as PM2.5, chemicals, smoke and bad odours. The air purifiers are also known to remove deadly viruses that include the deadly H1N1, commonly known as swine flu. 

L-R Mr. Vijay Kannan (CEO), Mr. Jonas Holst (Head Intl. Sales), Mr. Erik af Ugglas ( Director)

 Mr. Erik af Ugglas, a senior member of the Blueair Board of Directors since the company was founded in 1996 said: “Our entry into India is a very important milestone in Blueair’s global growth strategy. India is a critical market where we expect to acquire a significant market share as a result of our superior technology, outstanding design and advanced air cleaning appliances. Our entry reflects both our strength as the leading global player in the air purifying category and our confidence in the ability to meet the opportunities that the highly-evolved Indian market offers.

Mr. af Ugglas added: “Blueair air purifiers have enjoyed huge success in many countries such as China, Japan and the USA, thanks to innovative, high quality air purifying technologies designed to improve human health and wellbeing. We are committed to introduce many more life enhancing, indoor air cleaning products from the Blueair stable that will cater to the various domestic and business segments of Indian society in the future.”

Mr. Vijay Kannan, Blueair business head in India commented on the launch and said, “Blueair’s indoor air purifiers have won global recognition and awards for their ability to clean the air in a room every 12 minutes of practically all known contaminants, including allergens, asthma triggers, viruses, and bacteria. He further averred that the aim behind Blueair’s launch in India is to provide exceptional indoor air cleaning performance and enhanced user experience for consumers and business buyers, at competitive prices. He added that as an internationally favourite health-technology brand, Blueair symbolises the new India where young, aspirational consumers favour brands that create a stir by doing good not by being good.
            Whisper quiet and using little energy, Blueair air purifiers add a global Scandinavian design ethos to the modern life-enhancement home appliance choices available to Indian consumers. Since being launched in 1986 in Stockholm, Blueair air purifiers have been honored with a host of international design and new technology awards, including iconic Red Dot Awards, handed out by Germany’s Design Zentrum Nordrhein Westfalen, and Good Design Awards from the Chicago Athenaeum Museum of Architecture and Design.
            In addition to being a favourite choice of consumers around the world, Blueair air purifiers are also used by a vast array of international institutions, businesses and government agencies. Recently US embassies in Beijing, China, and Delhi, India have purchased thousands of Blueair air purifiers to protect staff in offices and homes against indoor air pollutants.
In the lead up to its official launch, Blueair has already managed to stir up excitement around India with the launch two weeks ago of its Clean Air India Movement (CLAIM) campaign. A core element of the maiden campaign has been a nationwide study by Blueair under the auspices of the HEAL Foundation that revealed 35 percent of Indian school-going kids suffer poor lung health as a result of air pollution.
“The CLAIM campaign reflects the belief of Blueair’s founder, Mr. Bengt Rittri, that clean air is a basic human right, which is a core value entrenched in everything Blueair does as a company,” said. Mr. Kannan. “We believe that in the near future, indoor air cleaners will become as common as vacuum cleaners are today due to consumer concerns about the air they are breathing.”



Mr.Avininder Singh (TWCI) in talks with Mr. Jonas Holst (Head Intl. Sales, Blueair)







Coverage By :TWCI - The Writers Colective of India
Compiled By : Vickrham (vicky)
E mail : vickrham.m@gmail.com